Meet the typical Costco shopper, a 39-year-old Asian American woman earning more than $125,000 a year
Costco has over 838 warehouses worldwide and expects to make more than $226 billion in sales in 2022.
The wholesale club enjoys the same level of customer loyalty as other big box stores, and it gains more new customers than it loses.
According to Numerator, the average Costco customer is a 39-year-old Asian American woman who is married and earns $125,000.
Costco is the third-largest retailer in the United States, with more than $226.9 billion in sales projected in 2022.With nearly 119 million cardholders representing households and small and medium-sized businesses, the store operates as a wholesale club.
The company operates over 838 warehouse stores worldwide, including 585 in the United States, and employs nearly 304,000 people.
According to data prepared for Insider by the analytics firm Numerator, roughly one-third of US shoppers shop at Costco.
According to Numerator, more than 84% of those who shopped in 2021 returned to the store in 2022, up from 71% the previous year and roughly on par with other big box retailers, but far behind Walmart’s 97% customer loyalty rate.Costco also gained about three new customers for every two it lost the previous year, indicating that the company is growing its customer base.
Numerator discovered that the typical Costco shopper in the United States is an Asian American woman between the ages of 35 and 44 who is married and lives in a Pacific Northwest city.(Costco was founded in Seattle and is headquartered there.)
She typically has a four-year degree or higher and earns more than $125,000 per year.
The average Costco customer visits once every two weeks or so — about 30 trips per year — and spends about $100 per trip.In comparison to many other retailers, the company stocks only 4,000 products (stock-keeping units, or SKUs).
The average Costco shopper spends about 11% of her money there, which is similar to what she spends on Amazon, and her top shopping categories in the store are groceries and personal-care items.She also purchases a lot of Duracell batteries and Adidas clothing.
